Made With Pride
Celebrating the common thread that brings us together
The 2026 Pride team came together to create Abercrombie & Fitch's best-selling Pride collection in company history. As the sole Graphic Designer and lead Concept Designer, I led the creative vision from concept through execution, developing a collection that reflects my passion for both my craft and my community. This project is one of the works I'm most proud of, not only because of its success, but because of the incredible team I had the privilege of collaborating with to bring it to life.
Pride Motifs
This Pride collection was designed to honor the richness of queer history by looking beyond the rainbow as its defining symbol.The LGBTQIA+ community has a rich history of symbolism rooted in nature, with flowers historically used as subtle markers of identity before evolving into emblems of queer visibility and activism. Building on this history, I incorporated the red ribbon to recognize HIV/AIDS awareness, butterflies as a tribute to the transgender community, and swans, inspired by same-sex pairings observed in nature. The collection also highlights significant places and dates that commemorate pivotal moments in queer history, creating graphics that celebrate the depth, resilience, and diversity of the LGBTQIA+ community.
The Common Thread
Graphics & Design Details
Tees & Accessories
The collection features summer-ready silhouettes for all genders, making these graphics accessible to everyone. Inspired by the colors of the LGBTQIA+ Pride flag and the many flags represented within the community, the color palette extends beyond traditional rainbow colors to create a collection that feels both meaningful and versatile. Construction details, including embroidery, appliqué patches, garment washes, raw hems, and faux repair stitching, add depth to each piece. These details elevate everyday graphic apparel while reinforcing the collection's message of authenticity, individuality, and pride.
Viral Reviews
Pride 2026 on Tik Tok
Social Media Campaign