National Football League

Abercrombie & Fitch Co. | Official Fashion Partner of the NFL

Over the past two years, I've worked as a Graphic Apparel Designer on the
Abercrombie & Fitch Menswear team. I started on the Licensed Graphics team, where I contributed to collections across various partnerships, including the Fall/Winter 2025 NFL collection. During this time, I created original artwork and sent out production for all 32 teams across multiple categories, including tees, fleece, outerwear, accessories, sweaters, and pet apparel.

Team Colors & Team Pride

A glimpse of original NFL graphic tees I designed. Each tee celebrates team identity through custom artwork inspired by historic wins, signature slogans, and mascots. The collection features a balance of tees with blown-up back graphics and simpler front hits.

Graphic Tees

Silhouettes & Techniques

This season's fleece collection focused on offering cleaner, more elevated graphics with a greater emphasis on premium techniques. In contrast to the previous year's highly detailed printed graphics, this collection relied on thoughtful silhouettes, intentional graphic placement, and elevated construction details to create pieces that felt special while honoring the identity and heritage of each team.

Fleece

Outerwear & Accessories

This season's outerwear centered around an iconic satin varsity jacket featuring custom appliqué patches celebrating team wins, embroidered slogans, and bold team colors. The collection also included classic baseball caps in twill, denim, and corduroy. Each cap graphic features elevated layered graphic placements, puff embroidery and detailed direct embroidery.

Other Categories

Social Media Campaign

NFL 2025 on Instagram