Menswear Graphics
Abercrombie & Fitch Co.
Over the past two years, I've worked as a Graphic Apparel Designer on the Abercrombie & Fitch Menswear team. I started on the licensed graphics team, where I contributed to collections across a variety of partnerships. From there, I transitioned to the non-licensed graphics team, where I've had the opportunity to create original artwork and concepts that lean more heavily on illustration, typography, and brand storytelling. My work has included seasonal logo-driven collections as well as original bestselling graphics.
While working on their mainline, I also design graphics for YPB, Abercrombie’s activewear line. Here I use my experience of licensed graphics to bring topical licensed product to activewear.
Non-Licensed
A glimpse into the NLNL (Non-Licensed, Non-Logo) graphic tees I designed. The collection features faux establishments, aspirational destinations, archive-inspired artwork, modern logos, embroidery, puff print, and a range of distressing techniques. Each graphic is thoughtfully crafted to reflect emerging trends and seasonal storytelling through original hand-drawn illustrations.
Graphic Tees
Licensed
A selection of the licensed graphic tees I designed. Each license comes with its own set of creative guidelines, challenging us to develop graphics that feel distinctly Abercrombie & Fitch while remaining authentic to the brand partner. Whenever possible, I incorporated original artwork and elevated print/embroidery techniques to create licensed graphics that feel fresh and unique. Each design tells a story and offers customers new ways to wear the brands they love.
Graphic Tees
Other Categories
Non-Licensed
Other Categories
Licensed
Licensed & Non-Licensed
YPB Men's has a strong graphics business spanning both licensed and non-licensed content. With a focus on licensed graphics, I create designs that are distinctly different from mainline while aligning with the performance-driven identity of the brand. I've also contributed to the non-licensed content, designing graphics that range from grunge and vintage-inspired to playful and seasonal. Through thoughtful placement, distressing, and technique, I ensure each graphic feels authentic to the performance fabric and silhouette.
Activewear
Graphics on Instagram
Social Media Campaigns